Are you trying to record business videos that really look impressive and are able to stand out? Admittedly that is easier said than done, but there are a few simple tips that will help put you on the right track.
To be more specific in order to record impressive business videos, you should try the following:
- Record at a high resolution and frame rate
Quality is one area that you can’t afford to compromise if you want your video to look impressive – so you should make sure the resolution and frame rate are high. As far as the resolution goes recording at 1080p Full HD is the widely-accepted standard, whereas for the frame rate you should try to shoot for 60 if you want the video to look smooth and fluid.
- Consider the framing and composition
The manner in which you frame your shots can have a dramatic effect on how impressive your business videos look. That is where it helps if you know a bit about framing and composition.
If you don’t you could try using the rule of thirds as a place to start. It is a useful yet easy technique that you can use by turning on the ‘grid’ feature in your camera and lining up the subject and other elements based on it.
- Don’t forget the audio
The audio that you record is as much a part of your video as the actual video footage, and will affect how it is perceived. If your audio quality is poor then your video won’t seem that impressive at all.
In some cases you may want to discard the original audio that you record, and record audio on Mac or PC separately later on. By doing so you can ensure the setting is quiet and there is less interference from background noise. All that you need is a tool to record audio via your microphone, for example Movavi Screen Capture Studio for Mac.
- Keep the camera steady
Throughout your recording you need to keep your video camera as steady as possible, otherwise the video’s quality will suffer. If you have difficulty holding the camera steady, try using a tripod stand or propping up the camera on a level surface in some way.
- Don’t ever use the digital zoom
Although the digital zoom on video cameras can make far away objects much bigger, they do so at the expense of the definition and quality of the video. Because of that you should avoid it at all costs.
If you need a close-up shot, get physically closer to the subject instead of using the zoom.
As you can see none of the tips listed above are particularly complicated and cumulatively they could have a dramatic effect on how your videos turn out. In short these tips are a good place to start if you want to record more impressive business videos, and with a bit of practice and some experience you’ll be well on your way to doing so.